Whist the Venice Carnival was cut short because of the CoronaVirus, the Strawberry Music Festival was a live streaming success.
As one of the most popular music events in China, Strawberry was supposed to be held in Wuhan where the virus was initially reported. Live streaming of the festival turned out to be a great success with 1 million+ viewers within the first 40 minutes and a peak of 1.31 million concurrent viewers.
So, what is there to see in a ‘cloud’ music festival? Quarantine creates an opportunity for fans to glimpse an alternative side of their idol. Some singers not only sang but also realised that their fans would like to watch them cook, rate beauty products, or without makeup. True, they may look less appealing, but the contrast creates topics and fun.
All in all, businesses that are trying to gain online leads should try their best to utilise the situation.
Non-offensive, practical and soothing content will get you most views.
Here are a few ideas to consider: